Invoicing and Payments

  • Having Strong Reporting
  • Assessing ad server software can be dependent on the platform you are running. For example, you may choose to run ads through Google’s DoubleClick platform. However, many sites running WordPress choose to run ad serving software built specifically for the publishing platform. Some of these WordPress ad serving plugins, such as Ad Inserter, have free versions.
    Be aware, however, that strong reporting is critical to keep your sponsors happy. The more sophisticated your advertising sponsor, the more granular they will want their reporting. A small business owner may be satisfied with just knowing how many clicks their ad has gotten, but other advertisers may want more detailed information, such as location and demographics of potential customers.
    Therefore, make sure you have reporting in mind when you choose your ad serving platform.
  • Invoicing and Payments
  • What’s the point of having sponsors if they aren’t paying you? And, you need them to pay on time, right? Remember, most ad serving software and solutions won’t handle the issue of billing for you. You will need to have a system set up by which your regular sponsors and recurring advertisers are charged.
    Before considering an ad exchange for implementation into your ad stack, discuss with them how their billing works. One big challenge that publishers daftar sbobet have with advertising partners is their payment efficiency. Ad partners may have thousands or hundreds of thousands of publishers they supply ad inventory to and then have to track, report and pay out on. There are a number of things you need to ask a potential ad partner about how their publisher payments work before you implement them into your ad stack.
  • What are their payment terms?
  • Do they offer early payment options?
  • Do they have detailed reporting on impressions, CPM’s?
  • How quickly do they reconcile these reports?
  • Ask for references from existing clients who use them to find out if they always pay on time with transparency.
  • Ideally these partners are using an automated payment solution to send out and keep track of invoices for their accounts. As a bonus, some of these automated systems can also help streamline the onboarding process.
    Your Website Can Make More Through Advertising
    With the right combination of people power and technology, your website can earn a lot more revenue. Go beyond Google AdSense to create your own advertising ecosystem today!

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