youtube rewind 2018
YouTube Rewind is an annual online cultural tradition at this point: a video that looks back at the past year on the platform, released and promoted by YouTube as part of its year in review. It is, in many ways, a glimpse into how YouTube as a company sees the culture that lives within it. So it is telling that this year’s “rewind” opens with, and heavily features, Will Smith. Yes, the actor. Smith has become a pretty big presence on the site this year, posting slickly produced videos a few times a month to his 4.2 million subscribers. The entire “rewind” video seems to take place inside Smith’s imagination. As it turns out, Will Smith dreams a lot about Fortnite. The theme of this year’s video is “Everyone Controls Rewind.” After watching it through a few times, I’m still struggling to figure out how to describe what it is, exactly, that I watched. Ninja, primarily a star on Twitch who became daftar sbobet famous as the first big Fortnite streamer, features prominently as a